Believe. Pursue. Become.

Unleash the DanCEO within

Free eBook!

26 Proven Ways to INCREASE Enrollment in YOUR Dance Studio

Knowing how to market your business is always evolving but here are 26 proven ways to increase enrollment in your studio - RIGHT NOW! They are easy to follow and implement and are sure to bring in new students.

Try one or all 26!




Take control of your business and your life as the CEO of your company. Create revenue, community, and culture within your business with a program that supports your growth through a private forum, regular training, and extensive resources.
Believe - Pursue- Become



Be a part of a personalized experience.  We understand your needs and are ready with real time solutions. 

Learn how to be the CEO of your company, put systems in place, delegate and get your life back. School ownership can feel like a 24/7 job, but it doesn't have to be.

Let me share 40 years of REAL experience, growing 4 studio locations from the ground up. 



I have a passion for people and business. I love spending time with my family at the beach, playing cards and having championship “Trouble” ( the board game) matches! Yes you heard me right we play “Trouble” and try to win like our life depended on it.

I believe there are no mistakes just learning experiences and I have had lots of learning experiences in my life and I am so grateful for every one of them. I’ve grown my dance business from scratch to four highly successful locations. I love that I get to work with wonderful families and be a part of their memories each year.

I went from doing everything and getting burnt out to developing systems and processes, studio culture and community, student attraction and retention techniques that my team uses daily. Teaching has always been a part of who I am. I love it!

I want to share what I have learned to make the lives of entrepreneurs easier and stop the burn out.



DAVID KIEFFER - Owner of The Dance Connection

"I have been very fortunate to work with Susan Mendogni. Before being a studio owner, Susan was my boss at my very first dance teacher job. How lucky I was to have worked for her at her dance studio; to discover the magic, and profit, that she creates in her business. Since I opened my own studio several years ago, Susan has been an amazing mentor and colleague. She’s always been a wise and encouraging presence. Few people know the studio industry as well as Susan. From the smallest detail one might include in an office processes to big picture strategy; there’s not an element of this industry that Susan has not mastered. Susan is a sharp business person with a big heart. Proof that a dance studio owner can be hugely successful and also create a meaningful business that touches the lives of thousands."

EVIE MCPHERSON - Owner of Encore Dance Academy

"Wow! I don’t think I can ever fully express how much Susan and the DANCEO has meant to me during this new and ever evolving change that all of us have gone through these last four months. Susan would give her time and knowledge to all of us dance teachers struggling to navigate these uncharted waters of Covid-19.  On a few separate occasions Susan would reach out and check in just to make sure I was doing ok, answer questions, lift me up and even send detailed format letters to guide me. Seeing how she worded things in such an amazing, bright and happy way really helped to focus me on the positives that can help all of our dancers overcome these new normals they are facing. I’m forever grateful for her love, support and knowledge! ⭐️⭐️⭐️⭐️⭐️ THANK YOU for all the help and guidance!"

DanCEO University is On Its Way!

The DanCeo University (DU) is a one stop, all inclusive deep dive into owning and running your business. This online course will take you step by step in creating a business that can work on it's own so you can do what CEO's do!



8 MUST HAVE tips to communicate with VIDEO so your Customers will LISTEN!

Communication is King! It’s at the top of the chart!! Are you communicating enough? Efficiently? Authentically? Now more than ever we need to communicate often, accurately and clearly!


Are you sending your customers the right messages?

What is your mission statement for your studio? When your customers read it do they get a sense of who you are and what you stand for as a dance studio? Every studio has its own style, values and goals.


5 Steps to A Winning Mindset!

A winning mindset is the difference between being successful and failing. With a  winning mindset difficulties may arise but you will still succeed because failure is not an option.Your mind controls your thoughts and your thoughts control your actions.